In today’s funding arenas, applications are no longer just about maturing science and technology within the confines of your building but ensuring that it reaches out to all areas of society and creates impact. Funding authorities place a huge emphasis now on making sure projects maximise their impact by having detailed communication and dissemination activities. A great technology with a poor communication and dissemination plan is unlikely to get funded.
In funders’ parlance, communication is raising awareness of general project objectives and achievements, whereas dissemination is sharing of specific results or outputs (e.g. major findings, data, prototypes, etc.). This is not just to potential end-users, but also to the general public, including universities, schools and other educational establishments.
In today’s connected society, projects are expected to use a variety of digital and social media tools to ensure the world is aware of your technology whilst potentially creating the interest necessary to help ensure your technology is successful once it gets to market.
However, as a small business, we understand the value of your IP and how premature disclosure can be very costly. You can work with us with confidence to ensure your dissemination and communication activities are thought through and delivered very carefully to maximise impact for both your business and society.
We can help in several areas: